Our Story
Danoon began at a kitchen table in 2013 — a mother sketching on the back of an envelope, teaching her children that the difference between jewelry and heirloom is care.
Thirteen years later, that first workshop has grown — but everything is still handmade, still made in-house, and still designed by the same family. We don't chase trends. We build pieces that outlast them.
Every chain, pendant, and bracelet starts as raw 925 sterling silver. It is shaped, plated in 22k gold or rhodium, and set — by hand — with cubic zirconia stones. What leaves our atelier carries a certificate, a story, and a name.
Design
Sketched at the bench. Refined over weeks. Never rushed to release.
Craft
925 sterling silver, worked by hand and finished in gold or rhodium.
Stone
Every CZ is individually set — no glue, no shortcuts, no compromise.
"Jewelry is more than an accessory — it is a story, and a legacy."
— The Danoon Family